As a result of the appearance of various Falcons team members in the video, the 1991 team became known as the "2 Legit 2 Quit" Falcons, utilizing the song as their team theme song. These athletes can be seen in the following order: José Canseco, Isiah Thomas, Kirby Puckett, Jerry Rice, Rickey Henderson, Deion Sanders, Andre Rison, Wayne Gretzky, Chris Mullin, Roger Clemens, Roger Craig, Ronnie Lott, Lynette Woodard, the Dallas Cowboys Cheerleaders, David Robinson, and former Atlanta Falcons coach Jerry Glanville. The song's music video features several athletes making cameo appearances. Hammer spoke with Jackson on the phone about the video, with Jackson giving his approval. The video ends with a purported Jackson (seen only from behind) having seen the performance and conceding Hammer to be the superior dancer, while doing the "2 Legit 2 Quit" hand gesture. The performance is high budget and laden with pyrotechnics. Brown endows Hammer with several blasts of energy before sending Hammer off to perform. It then cuts to an impatient crowd waiting for Hammer to perform, while Hammer has a lengthy conversation with James Brown, who calls Hammer " Godson" and enlists him to get the glove of Michael Jackson. The uncut version of the video begins with a newscaster, played by Jim Belushi, reporting on Hammer's apparent decision to quit the music business, as well as responses from a number of celebrities. The music video was directed by Rupert Wainwright, and at almost 15 minutes in length, was one of the most expensive videos ever produced.
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